The key intertextual reference in Chris Brown's video for 'I Can Transform You' featuring Lil Wayne & Swizz Beatz is from the film Transformers. From the very beginning of this music video, I denote a black sports car driving and then transforming into Chris Brown. This idea has been heavily influenced by the film Transformers and is evident at 1:44 in the Transformers 3 trailer above, when the yellow car transforms into a robot. At 2:25 in the 'I Can Transform Ya' music video, we can see a lady in a costume, which has been heavily influenced by the film Transformers. The colours of the costume and been kept to a minimal (red and black), just like the robots in Transformers and we can see that they have taken elements of the film Transformers by using computer generated images to generate a costume with metal fragments attached to it to make her seem mechanic or 'robot like'.
I imagine that the target audience for Chris Brown's song 'I Can Transform Ya' would be an urban young group of people in between the ages of 12 - 20. The reason I say this is because Transformers the movie has an age certificate of 12+, and so people that have watched the movie may also enjoy watching the music video for the song because of the intertextual reference in it....
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