CINEMATOGRAPHY
The video to Chris Brown's single 'Beautiful People' has a very limited variety of camera shots. In total, I counted a total of two different camera shots throughout the whole video, which consisted of mid shots and long shots. The mid shots used when Chris Brown is in the studio interacting with other artists. This is more effective than using a close up because he is not having intense interactions with them, so we do not need to see his face in detail as he is not trying to portray deep emotion. There is a lot of hand movements (e.g. at 3:05), and so a mid shot is appropriate for this reason. The long shots create a full image of the artist and the performers, and shows the audience the surrounding environment which they are in. It also shows us in detail what they are doing, which reflects the artists personality. In this video, the artists and performers are dancing and having a good time, which shows that Chris Brown is a lively person, and the upbeat 'feel good' audio also helps to portray this. This contributes towards making the music video visually exciting for the audience. I denote a tracking shot also being used when Chris Brown and the other performers were riding scooters down the street.
MISE EN SCENE
In terms of mise en scene, I feel that the video isn't as good as it could have potentially been. The location music video is dominantly in the streets. The location isn't very well lit, as it is night time and the only source of lighting in this particular part of the music video is the street lights. A lack of lighting generally connotes sorrowful songs or songs with deep emotional meaning. This subverted to my expectations of the music video, as before the video was released, I thought that there was going to be many bright lights because the song is very upbeat. However, I do feel that the use of vibrant costumes (leopard print clothing and bright blue and orange jacket at 1:48) and juvenile props (e.g. scooters) helped to contribute to that 'feel good' feeling evoked by the audio. Although the lighting in the scenes in the studio were dim and artificial, I feel that the artists dancing and having fun in the studio is effective, as it shows that they are high in spirit, which brings about a good vibe and a positive atmosphere.
EDITING
The editing in this music video is pretty straight forward as has been kept simple. Jump cuts have been used as transitions in the music video. They are usually inserted to show the viewers that some time has passed since the initial scene. At the beginning of the video, I denote Chris Brown and the other performers riding down the street on their scooters. A cut scene is then used and we then see them riding down a different street from a different camera angle, showing that time has passed from when we first saw them. However, these are not always useful as they break up the continuous flow of the footage, which may cause confusion to the audience.
The video to Chris Brown's single 'Beautiful People' has a very limited variety of camera shots. In total, I counted a total of two different camera shots throughout the whole video, which consisted of mid shots and long shots. The mid shots used when Chris Brown is in the studio interacting with other artists. This is more effective than using a close up because he is not having intense interactions with them, so we do not need to see his face in detail as he is not trying to portray deep emotion. There is a lot of hand movements (e.g. at 3:05), and so a mid shot is appropriate for this reason. The long shots create a full image of the artist and the performers, and shows the audience the surrounding environment which they are in. It also shows us in detail what they are doing, which reflects the artists personality. In this video, the artists and performers are dancing and having a good time, which shows that Chris Brown is a lively person, and the upbeat 'feel good' audio also helps to portray this. This contributes towards making the music video visually exciting for the audience. I denote a tracking shot also being used when Chris Brown and the other performers were riding scooters down the street.
MISE EN SCENE
In terms of mise en scene, I feel that the video isn't as good as it could have potentially been. The location music video is dominantly in the streets. The location isn't very well lit, as it is night time and the only source of lighting in this particular part of the music video is the street lights. A lack of lighting generally connotes sorrowful songs or songs with deep emotional meaning. This subverted to my expectations of the music video, as before the video was released, I thought that there was going to be many bright lights because the song is very upbeat. However, I do feel that the use of vibrant costumes (leopard print clothing and bright blue and orange jacket at 1:48) and juvenile props (e.g. scooters) helped to contribute to that 'feel good' feeling evoked by the audio. Although the lighting in the scenes in the studio were dim and artificial, I feel that the artists dancing and having fun in the studio is effective, as it shows that they are high in spirit, which brings about a good vibe and a positive atmosphere.
EDITING
The editing in this music video is pretty straight forward as has been kept simple. Jump cuts have been used as transitions in the music video. They are usually inserted to show the viewers that some time has passed since the initial scene. At the beginning of the video, I denote Chris Brown and the other performers riding down the street on their scooters. A cut scene is then used and we then see them riding down a different street from a different camera angle, showing that time has passed from when we first saw them. However, these are not always useful as they break up the continuous flow of the footage, which may cause confusion to the audience.
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