The recent single 'Dont Wanna Go Home' by Jason Derulo is an upbeat song which would probably find itself being placed in the pop genre. The music video for this song is a prime example of a 'Performance Music Video' because the visuals are entirely based on the dancing performed by the artist.
CINEMATOGRAPHY
A number of camera shots and angles have been used in this music video, such as long shots, mid shots, close ups, low angle shots and tracking shots. Because this music video is solely based on performance, long shots have been used more often than any other shot type. This produces a less detailed image of the artist. However, it allows the audience to focus on the artists whole body while he is dancing, without taking away too much attention and detail from the background. This makes the music video more entertaining for the audience. Mid shots are used to draw a little more attention to the artist, rather than his dance moves. Mid shots are effective because they do not limit the viewers from seeing what the artist is doing, we can still see that he is dancing because of his hand movements. The close ups used allow the audience to see the artists face in detail. This allows the audience to see his facial expression and his emotional state. I denote a close up being used at 1:02 while Jason Derulo is dancing. The expression on his face connotes that he is having a fun time after waking up from a party the previous night, and that he doesn't want it to end. I also denote a low angle shot being used at 3:15, which may connote that Jason Derulo is the most dominant person in the music video. This is also supported by the fact that the majority of the time, the camera is focused on him, and he always seems to be in the power points of the rule of thirds. The cinematography as a whole also represents Jason Derulo as quite egocentric because the camera is on him for the majority of the music video.
MISE EN SCENE
The music video for Jason Derulo's single Don't Wanna Go Home appears to be set in a huge abandoned warehouse, with natural high key lighting from the sun piercing through the windows. The lights in the warehouse are also on. High key lighting usually connotes happiness, which I feel is appropriate for this music video because the song is an upbeat pop song and it creates a positive vibe and a 'feel good' feeling. At 1:47, the lights in the warehouse are turned off and performers in the background are shining flashlights at Jason Derulo and the background dancers. This fits in with the genre of the music, because the flashing lights in the dark represent a party, and pop music is often the type of music played at parties and clubs. There are a limited number of props used in this music video, which is effective because it is a performance music video, so the viewers would be focusing on the performances of the artist and the background dancers rather than the props. I denote a huge sofa at the beginning, a bathtub and a big case on the floor. From these props emerge actors. This is supposed to show the audience that these people have woke up with a hangover from the night before, and have woken up in random places, like people usually do at parties. The mise en scene represents the artist as quite juvenile and young because young people generally tend to go out and party a lot.
EDITING
The editing in this videos is quite fast paced, which is effective as it links in with the upbeat pop genre of the music. Jump cuts have been used in between scenes rather than dissolves or other transitions because they are the most effective if you want to create a fast paced music video. If they had used dissolves, the pace of the music video may have been slower, which wouldn't have been appropriate for this music video. Jump cuts have also been used to create a match on action while Jason Derulo is dancing. For example, at 0:57, Jason Derulo starts dancing and then the camera angles and shots change while he is still dancing to create what appears to be a continuous dance routine from different angles. The fast pace editing also relates to the dancing in the music video, because the dancing looks quite fast and energetic.
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